Branding is everything in business – if you don’t have your branding sorted, you’re not ready to start selling. Branding is your calling card to your customers, end-users and the wider industry and it's so much more than just a logo and website. Most entrepreneurs go to market not with a brand, but with an idea... thinking that everyone should intrinsically understand it, but they often don’t. That’s why you need to develop effective consistent brand messaging, brand strategy